New Avon LLC, aka “Avon,” has a new ad campaign that aims to empower women – “This is Boss Life.”

The campaign is designed to drive Representative recruitment and ignite passion for the Avon brand, “This is Boss Life” will run on national broadcast, digital, print and radio media in the U.S. beginning in October.

“As an iconic American brand with a 130 year history of empowering women, we arguably have inspired more female entrepreneurs than any other company in history. Every Avon Representative has a unique story of how they are finding success as their own boss,” said Scott White, Chief Executive Officer, New Avon LLC. “We have the right tools and support to help them build a successful social selling beauty business. The ‘This is Boss Life’ campaign spotlights that there is nothing more beautiful than succeeding on your own terms.”